A wide variety of materials can be used to get your message across, including brochures, business cards, letterhead, product packaging, press and media kits, direct mail pieces, advertising, newsletters, announcements, and letters.
Any marketing piece requires three components for success:
- Good design- it has to capture the reader's attention, use color appropriately, and balance appropriate amounts of white space, and text.
- Good writing- not only grammatically correct, but easy to understand and persuasive without being overbearing.
- Solid strategy. The best constructed marketing piece has no value if it collects dust on a shelf. Collateral should be integrated with the rest of your sales and marketing efforts, including web design, trade shows, special events, and promotions.