Nov 13, 2012

How To Get Leads

Every small business owner at one time or another wakes in the middle of the night wondering, “how do I get more leads?” The answer is not always so simple. And yet sometimes it is. One of the best ways to get leads is to ASK. We all have friends, acquaintances, colleagues, dry cleaners, postal carriers, hair stylists and physicians. Yet how often do we overlook the obvious? The very first place to start looking for leads is your own network of people.

Assume you own a printing company. What do you do? Now I’m not suggesting you just go up to your doctor and say, “hey, know anyone who needs a good printer?” But what I do suggest is you tap into a friendly source and talk about what you do. You could discuss how your business is going, whom you’ve been working with lately and what your plans are for the future, and you can also engage your audiences to see what they know about your work. Get them interested in you and what you do. Begin a dialogue and learn more about them and their connections. Finally, close your conversation by offering your assistance.

You never know when the next person you speak with has a niece or a nephew who owns a retail company and is in need of finding someone to manage their next catalogue.

Jan 9, 2012

Best Wishes for a GREAT 2012!!

A New Year brings hope and change. Like it or not some things will change and others will remain the same.

Running a business requires careful planning and thoughtful execution. Knowing your objectives for the year and prioritizing them is key to having a successful 2012.  Looking back over the past year or past several years is also essential. Knowing what you did well and what needed improvement is a good place to start and will help identify the goals of tomorrow.

Of course, there are hundreds of other activities to consider when growing your business but taking a step back and putting in purposeful reflection and thoughtful prioritization is a wonderful place to begin.

AMW Marketing would like to wish you and your business or organization a successful, prosperous and joyful 2012. Be proud of the work you do, enjoy yourself when you can and plan, plan, plan so that when you look back on this year you’ll feel great. And, the following year will be even better. It’s what we call progress.

Angela Wilcox

Jan 8, 2012

Low Cost Marketing Tips

"Consistency is important to keep your product or service in front of your customer at all times, even if your marketing budget is limited."

AMW Marketing is pleased to offer you a few tips to consider when times are tough:

People don’t want to do business with your brand; they want to do business with you.
Strategy No. 1:

People don’t want to do business with your brand; they want to do business with you. Opportunities to get out and meet potential clients and referral sources in person are only limited by your imagination.

 Attend association meetings in your industry.

 Get involved with networking events at the local chamber of commerce.

 Make yourself available as a speaker at service club meetings.

 Offer to lead a workshop or conference.

Be prepared to provide business cards and collateral. By positioning yourself as a resource and authority, you encourage the trust of potential clients.

Strategy No. 2:


At trade shows, association meetings, or conferences, you will have the opportunity to meet a variety of people. Don’t forget to exchange business cards, and guard those business cards with your life! Communications by email could include:

 A personalized "pleasure to meet you" with an invitation to further opportunities.

 Connection emails that build relationships, including attaching relevant articles or website links.

 A "thank you" note to new clients or customers to add that personal touch.

A marketing copywriter can assist in making these messages relevant and memorable. Software is also available to automate emails as your business grows.
Your newsletter gives your readers insight into your business personality.

Strategy No. 3:

Develop an interesting and creative e-newsletter with bits and pieces of your personal industry wisdom, current trends, and relevant humor.

 Use the email list you’ve created to keep connected with potential clients and referral sources.

 Post the newsletter on your website and let people know it’s there for their viewing whenever they like.

 You can collect additional email addresses from interested surfers on your website as well.

Your newsletter gives your readers insight into your business personality and ability to meet needs. Software is available, or you can give the raw material to a professional marketer to design and format.

Strategy No. 4:

Social media allows you to connect directly with potential and current clients. In no other time in history have businesses had the ability to directly affect public perception, one person at a time. Some popular social media are:

 Facebook

 Twitter

 Blogs

Although you want to put a face on your company, remain professional and avoid inappropriate postings on Facebook.

The most common error new Twitter users make is bombarding their followers with ads for their business. Social media is about building relationships.

Blogs are easy to set up, but will only gain a following if they are interesting and personal, even when related to business.

There are specialists in Internet Marketing who can assist you in starting social media accounts or maintaining blogs.

For the remainder of the FREE helpful, low-cost marketing tips from AMW Marketing, click on the following link: