Every small business owner at one time or another wakes in
the middle of the night wondering, “how do I get more leads?” The answer is not
always so simple. And yet sometimes it is. One of the best ways to get leads is
to ASK. We all have friends, acquaintances, colleagues, dry cleaners, postal
carriers, hair stylists and physicians. Yet how often do we overlook the
obvious? The very first place to start looking for leads is your own network of
people.
Assume you own a printing company. What do you do? Now I’m
not suggesting you just go up to your doctor and say, “hey, know anyone who
needs a good printer?” But what I do suggest is you tap into a friendly source
and talk about what you do. You could discuss how your business is going, whom
you’ve been working with lately and what your plans are for the future, and you
can also engage your audiences to see what they know about your work. Get them
interested in you and what you do. Begin a dialogue and learn more about them
and their connections. Finally, close your conversation by offering your
assistance.
You never know when the next person you speak with has a
niece or a nephew who owns a retail company and is in need of finding someone
to manage their next catalogue.
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