Chace Building Supply and WHJY worked together to launch this exciting event - Money in the Mulch. The event took place on Saturday, April 27, 2013. The purpose behind the marketing strategy was to build brand awareness of Chace Building Supply, drive traffice online, get people to the event and ultimately have folks check out the store the day of the event. Chace Building Supply received two full weeks of advertising on WHJY radio and was able to reach out to the radio stations loyal listeners as well as their own retail customers.
Participants spent an hour digging through a huge pile of mulch
to find the buried $500 Grand Prize gift certificate. A total of 10 prizes were
hidden besides the Grand Prize including several $50 Cabela and Bass Pro Shop
gift certificates. 94 HJY and Paul Fuller from the Paul & Al Show were
on-site giving away prizes. The day was a lot of fun and it was a perfect day
for the activities. Food and refreshments were served and T-shirts and other
giveaways were handed out.
124 individuals registered online and 7 were chosen for the
digging. Additional participants who attended the event also dug through the pile
of mulch in search of the Grand Prize. The winner was one of Chace's very own
staff, Bert Melville.
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| Paul Fuller from 94HJY kept the attendees entertained |
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Attendees spent over an hour
searching through the mulch pile
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| Food and refreshments were served |
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| Paul Fuller from the Paul & Al Show on 94HJY |
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| The 94HJY van onsite for the event |
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