Evaluate Your Most Important Resources- Part II

Another important resource to review is your brochures, flyers, and other marketing materials.

Take stock of all your collateral. When was the last time you reviewed all the printed material you have on hand? Pull together all communications materials you are still using and read it over with a fresh perspective. Does it still communicate your vision clearly? Is your audience responding to it in the way you had hoped? Are there better, more cost-effective ways to get the message across? Are there additional pieces you need to have on hand to talk about the benefits of your program or service? Are there new programs or services offered that are not covered in existing pieces of collateral? Often times, non-profits use outdated or inappropriate materials to save on costs. Ask yourself, what is the cost of not accurately communicating your mission, programs or services simply to save budget dollars?

Even logos need updating once in awhile.  AMW Marketing can help.